This way, your Facebook page and Google listing stay up-to-date with fresh content, and your blogs reach a wider audience.īy posting blogs to your social media accounts, your patients or prospective patients may feel compelled to react to your posts, comment on your posts, or better yet-share your posts with their friends.Įspecially with mobile-optimized websites and mobile-friendly blog formats, navigating from a social post to your website is a quick, intuitive journey for users.
Once you publish a blog, it’s a great idea to share that blog on your social media pages. Your Facebook page and Google My Business listing(s) are your allies in website traffic and search engine ranking.
Posting blogs to social channels drives more traffic to your website. The more traffic your site receives, the more authority Google gives to your website, and the higher Google ranks your website. Visitors will return to your site and drive more organic traffic to your site. As you continue answering your readers’ questions and providing valuable information, they’ll see you as an authority on patient education and orthodontic care. When your current patients or prospective patients see that you’re providing fresh, compelling content on a consistent basis, they’ll start returning to your site to check for more content. Posting blogs to your website encourages returning visitors. The information needs to be accurate too, of course, but ideally, posting regularly requires constant research on new advancements and technologies in orthodontics, and fresh keyword searches to explore the topics patients are searching in real-time. This keeps your website visible to the crawlers, and it helps indicate to your readers that the information on your site is recent and can be trusted.
Not only is this more ideal for matching a user’s search query, but it triggers the Google web crawlers to index your website everytime you update content or add new content. Google wants to display websites that have recent, accurate information. Posting blogs to your site regularly tells search engines that your website has fresh, up-to-date content. So does blogging help SEO ? Yes it does, for a number of reasons. Which website do you think Google prefers? The site that has the most recently updated content, optimized for a user’s search, will always win. Say a prospective patient in your area searches for “Invisalign teen orthodontist.” Your website doesn’t mention Invisalign for teens specifically you have one page dedicated to Invisalign that discusses the benefits of treatment and it was published a few years ago.Ī competing orthodontic practice down the road has an Invisalign Teen service page on their site and numerous blog posts about Invisalign for teens and orthodontics for teens, with the most recent one published only two weeks ago. If you haven’t updated your website in a while, Google is going to think that your website has outdated information-and that’s not what it wants to display to its users. The Google web crawlers explore webpages, following the internal and external links on those pages, browsing through content and searching for keywords, then relaying that data back to the Google server in order to indicate just how relevant your site is to the user’s search. Think of it this way, Google’s job is to match a user with the most relevant results to align with the user’s search query. A question we get often from new clients is “Do I really need to have a blog?” To which our answer is always a resounding “Yes!” So, today we want to address – should you keep your website content static forever? Or does posting blogs regularly help SEO?